The hole is in the wall. No going back now.
It’s a funny thing. We’ve been working on our new studio space for weeks. The building is up. The structures are in. Everything’s been ticking along just fine.
But this bit… the actual knock through… that’s the moment that made my tummy flip. Suddenly it feels huge. Real. A proper leap into something new.
And that’s when imposter syndrome crept in.

You might know the feeling yourself. That little voice whispering, “Who are you to be doing this?” Maybe it’s popped up when you’ve held your baby in the middle of the night and thought, “Do I even know what I’m doing?” Or maybe it arrived on your first day back at work, or in a baby group where everyone else looked like they had it all together.
I get it. Because even now, after years of building a business, creating work we’re proud of, and working with families who trust us with their most precious memories… that voice still pops up. Cheeky thing.
So let’s talk about it. Not just for me, but for you too. Because if you’ve ever felt like you’re faking it, you’re not on your own. Imposter syndrome is more common than you’d think. And it doesn’t mean you’re failing. It usually means you care.
Tip 1: Call it out
When that voice shows up, name it. “Hello imposter syndrome, I see you.” By calling it what it is, you remind yourself it’s just a thought, not the truth.
Tip 2: Collect your evidence
Imposter syndrome loves to make you forget your wins. So write them down. A notebook, the notes app on your phone, or even scribbles on the fridge. From getting the baby to nap for ten minutes longer, to finishing a work task, to simply making it through a tough day. These are victories. Your list will remind you that you are capable.
Tip 3: Keep moving
One of the best ways I handle the wobble is by doing. For us, it’s literally knocking down a wall and building up a dream. For you, it might be sending that message you’ve been putting off, trying a new soothing trick, or stepping out of the house even when it feels like a mountain. Action quiets the voice of doubt.
Tip 4: Reframe the fear
Fear isn’t always bad. It’s your body’s way of saying, “This matters.” It slows you down just enough to check, to plan, to care. Instead of pushing it away, try to see it as fuel for doing your best.
Tip 5: Talk about it
Share how you feel with someone you trust. A partner, a friend, or even in those snatched chats at baby groups. You’ll soon find you’re not the only one. Sometimes just hearing “me too” is enough to lift the weight.
So here we are. A hole in the wall. A big change. A bit scary, yes, but exciting too.
And maybe you’re sat there now, in the quiet of the night, holding your little one and feeling wobbly yourself. If so, let me remind you: you’re not failing. You’re not faking it. You’re growing.
Scary usually means we’re stepping into something bigger. Something worth doing.
Here’s to new chapters. To holes in walls. To the messy, marvellous, nerve-jangling joy of moving forward, even when our knees are knocking.
And here’s to you. You’ve got this.
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We’re PhotoBaby in Lancaster and we specialise in turning the magic of your babies’ first year into timeless forever portraits. Click the link to look at our diary or download our brochure.
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